Performance - Magnus Schlüter

Performance Speedboat Teaser

Hertz6

YEAR

2024

CATEGORY

Motion Design

DETAILS

When Performance Powerboats, known for crafting bespoke, high-performance marine vessels, was preparing to launch a new speedboat, there was no physical prototype yet in existence. To bring the vision to life ahead of time, the agency Hertz6 approached me to design a set of styleframes and a cinematic animation that would convey the essence of the product.

I was responsible for the entire visual direction — from the creation of the boats environment, materials, lighting, and camera work. The result is a series of minimal, atmospheric scenes that frame the vessel not as a static object, but as a sculptural piece in motion.

Floating through abstract space, guided by precise camera choreography, the animation emphasizes form, elegance, and control — aligning with the core identity of the Performance brand. Long before the prototype took shape, the boat was already alive on screen.