APE Beer Branding

APE Bräu

YEAR

2023

CATEGORY

Motion Design

DETAILS

To push my creative boundaries, I revisited a beer label project I had originally designed for friends running a private brewery.
Their brand — “Ape,” Italian for bee — takes its name from the Piaggio Ape scooter they use to deliver and serve their homemade beer at events.

I developed the full visual identity from scratch: logo, typography, color system, and label design.
The project evolved into a complete 3D staging and motion concept, combining bold branding with a playful, cinematic presentation.